Founders
Up Close & Personal...
Lee-Anne Wann
Founder & CEO
Lee-Anne Wann is a highly sought-after performance coach and men’s health expert, renowned for her dedication to achieving real, measurable results. With over 25 years of experience, Lee-Anne has built a reputation for excellence through her work with elite athletes, national sports teams, business leaders, and high-profile clients. Her commitment to success is rooted in a deep understanding of physiology, nutrition, and practical, evidence-based strategies.
​
Lee-Anne’s approach is built on the belief that sustainable health transformations require more than quick fixes - they demand personalized solutions that are simple to implement and proven to work. Her relentless pursuit of excellence is evident in her track record, having guided her clients to success in high-stakes environments where optimal health and performance are non-negotiable.
​
Her work with L3 APX is an extension of her lifelong mission: to empower individuals to achieve peak health and live their best lives.
​
Dr Jacob Simonsen
Founder & CEO
Dr. Jacob Simonsen, born in Denmark and educated across Europe and Australasia, is a visionary leader and polymath with over 40 years of experience across the scientific, medical, R&D, technology, and performance industries.
Known for turning complex science into practical innovation, Jacob has spent his life designing real-world solutions that manifest meaningful change.
At L3 Apx, he brings that same depth of expertise to formulating powerful, pure supplements that perform.
Doctor_jacob@L3.co.nz
Why We Formulate in Scandinavia and Manufacture in New Zealand
At L3 APX, our commitment to delivering the highest-quality supplements is rooted in the vision of our founders:
Dr. Jacob Simonsen, a leader in performance science from Denmark, and Lee-Anne Wann, a high-level performance coach from New Zealand. Together, they’ve combined their expertise, heritage and shared mission to create a new standard in men’s health and performance.
That’s why every L3 APX product is formulated in Scandinavia and manufactured in New Zealand - two regions renowned for their exceptional standards in innovation, science, and purity.
Dr. Simonsen draws from his Scandinavian roots, where cutting-edge science, pristine natural resources, and a deep-rooted health culture intersect to create the ideal environment for next-level supplement formulation - particularly at an ortho-molecular level. Scandinavia is a global leader in nutritional science, functional medicine and human performance research, ensuring every L3 APX formula is backed by the latest advancements in longevity, bio-availability and real-world outcomes.
On the manufacturing side, Lee-Anne’s New Zealand home base was a natural choice. With world-class food safety standards, a strong commitment to sustainability and a clean, green environment, New Zealand offers access to superior raw materials and advanced production facilities. Each product is crafted with rigorous quality control to ensure purity, potency and performance.
Dr. Simonsen and Lee-Anne have created a powerful alliance of nature, research and results - delivering supplements that not only work, but work exceptionally well.
This is L3 APX: where performance meets purity, and every detail is designed to help you live at your APEX.
​